You have decided to open your own business, start a new business, or buy an existing business project. The first thing you should consider is the security of your company: adjustment of internal business processes and an effective external protection. Protection of intellectual property is an important component of the overall economic security of your company.
What are the risks of loss or lack of awareness or distinctive features of your business? Many companies do not even realize what amount of intangible assets they have, how easy it is to protect these assets with the help of professionals and thereby increase the value of your business.
Each company registers its corporate name, but it is clear that the company's name may not be identical to the brand (trademark), through which goods and services are identified.
Trademark – is a powerful tool that allows you to personalize the company’s products or services, to stand out in the market. There are five types of trademarks: word marks, figurative marks, sound trademarks, three-dimensional trademarks, collective trademarks. In any case, the possibility to label your own products in such way and be sure that the “foreign” goods will not be labeled as a specific trademark appears only after its registration.
Company logo in practice is the most important form of a trademark, which aims to personalize the image of products and services, allocate them among competitors. However, to secure the rights to the trademark, you need to register it in the manner provided by law.
Registration of your company logo is time consuming and formal process that is extremely difficult to carry out as an inexperienced person. The most rational solution is to entrust it to professionals who know all details of the legislative framework, as well as working peculiarities of public authorities.
Registration of your own trademark is an important step in the development of any entrepreneur who plans to achieve high results in a particular market segment.
Of course, this procedure is not free, and the price is usually calculated including the following items:
Trademark is a symbol used to individualize goods and/or services provided by market participants, both legal entities and businessmen.